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Too often, leaders believe they are providing vision and acting strategically, when in reality they are operating tactically. True vision begins with a clear, written, and collaborative definition of where an organization is going—followed by the intentional innovation and evolution of its business model.
At Anthem Equity and FrameUpNow, this principle guides how we create value. Rather than relying on historical precedent, industry convention, or accidental decision-making, we intentionally design business models that anticipate what’s next. That means questioning how things have always been done—and building systems that support scalability, speed, and long-term resilience.
The most common mistake leaders make is leaving business model strategy to history, habit, or chance. Vision without deliberate design defaults to tactics. Strategy, like innovation, must be intentional.













